IN A FEW WORDS, HOW WOULD YOU DESCRIBE THE ESSENCE OF THE BRAND TO SOMEONE DISCOVERING IT FOR THE FIRST TIME ? 

The Loom is a brand created for contemporary working women whose values and tastes are distinctly their own. We pursue a quiet, natural form of beauty, rooted in conviction, restraint, and a clear sense of self.  

IN YOUR EARLY DAYS, WHAT DESIRE OR VISION DID YOU WANT TO EXPRESS THROUGH YOUR FIRST CREATIONS ? 

When I first began working in fashion, there was always a dominant global mega-trend shaping how everyone dressed. But I wanted to build something for those who chose instead to focus inward, people who listened to their own sensibilities rather than the noise of the outside world.

The Loom began with the desire to create clothing for individuals who form their own aesthetic language, who build their own worldview. 

YOUR PIECES SEEM DESIGNED TO REVEAL THE WOMAN RATHER THAN TRANSFORM HER. WHAT KIND OF RELATIONSHIP DO YOU WANT TO CREATE BETWEEN THE GARMENT AND THE WOMAN WHO WEARS IT ?  

As someone who works while raising children, I can never separate the realities of my life from the clothes I design. Practicality and functionality are essential to me. I believe that confidence and strength do not come from the loudness of a garment, but from one’s own taste and consistency.

I hope our clothing resonates with women who understand themselves deeply—women who choose pieces thoughtfully, who mix multiple brands with their own sense of discernment rather than commit to just one. These are people who focus more on themselves than on external expectations.

That is also how I want The Loom to behave: clothing that gently reinforces a woman’s existing presence, rather than transforming her into something she is not.

YOUR APPROACH TO CLOTHING REFLECTS A SUBTLE TENSION BETWEEN STRUCTURE AND FLUIDITY. HOW DOES THIS PURSUIT MANIFEST ITSELF IN THE CUT, THE CHOICE OF MATERIALS, AND THE VOLUMES ?

A slightly fitted silhouette creates tension and clarity, but it only truly comes alive when paired with softness or volume that brings ease and a sense of breath. I love modern, linear cuts, yet I always blend in a degree of gentle fullness to maintain natural movement.

Materials are equally important. I gravitate toward classic natural fibers, cotton, linen, silk, wool, but I am also drawn to newer fabrics like rayon, Tencel, and sustainable recycled textiles. They offer softness, comfort, and practicality without compromising the quiet structure I aim for.

For me, the tension between structure and fluidity isn’t opposition, it is about letting the two coexist gracefully in a single garment.

COLLECTION AFTER COLLECTION, YOU MANAGE TO REINVENT UNIQUE, OFTEN SUBTLE DETAILS THAT ARE RARELY SEEN ELSEWHERE. I'M THINKING IN PARTICULAR OF CERTAIN BUTTON OR TIE PLACEMENTS. HOW DO YOU FIND NEW VARIATIONS WITHOUT EVER DISRUPTING THE BALANCE OF YOUR STYLE ? 

I constantly collect visual references from many fields, architecture, art, past collections, and even unrelated imagery. Editing these materials helps sharpen my intuition and clarify what feels right for the season.

From there, I sketch variations with different placements, proportions, and lengths to explore what detail feels most natural. Once a detail or motif feels “correct,” I apply it across different items to expand the concept in a subtle way.

But harmony always guides the final decision. If something feels too quiet, I may add a small accent; if two details clash, I remove one. The goal is always to maintain a calm, balanced silhouette, never noise.

IS THERE A DETAIL OR FINISHING TOUCH THAT YOU CONSIDER A TRUE SIGNATURE OF THE BRAND ?  

One of our earliest successes abroad came from our handmade coats, and we continue to develop them today. While the market is now saturated with inexpensive handmade pieces—and the category is no longer seen as special—I still feel strongly connected to this technique.

Handmade construction allows for a lightweight outer layer, but it requires far more time, labor, and care. It also limits excessive design details, which I believe aligns perfectly with The Loom’s restrained aesthetic.

Even without the spotlight, I want to keep building our craftsmanship quietly and steadily. In that sense, our handmade outerwear represents our philosophy: patience, restraint, and dedication to long-term refinement.

THE BRAND HAS EXISTED FOR SIXTEEN YEARS. ? IN YOUR VIEW, HAS EVOLVED OVER TIME, AND WHAT REMAINS AT THE HEART OF YOUR IDENTITY ? 

Looking back, our beginning was truly humble and imperfect. Every collection felt like an experiment, full of mistakes, adjustments, and uncertainty. But there were people who saw us generously even then, and their support allowed The Loom to continue.

Throughout this journey, one thing has never changed: our commitment to a woman’s natural beauty and a minimalist aesthetic grounded in subtraction and clarity.

The Loom has evolved quietly, one season at a time, always striving for better balance and deeper understanding.

HOW DO YOU ENVISION THE EVOLUTION OF YOUR UNIVERSE IN THE YEARS TO COME ? ARE THERE ANY NEW DESIRES OR CREATIVE DIRECTIONS YOU WOULDS LIKE TO EXPLORE ? 

We do not aspire to become a mega-brand, nor do we believe in producing excessive quantities that ultimately become waste. We have no desire to grow through aggressive marketing or large-scale production.

I simply love the craft of making clothes, and I believe that with time and experience, our work will continue to become technically stronger. Each season is part of an ongoing study, and I want that process to continue without interruption.

As I grow older, I find myself increasingly drawn to materials, construction, and technical refinement more than decorative design. Naturally, I have also begun to think more about clothing for older women, a market whose sensibility aligns well with The Loom’s colors, textures, and balanced silhouettes.

In the future, I hope The Loom remains a brand that evolves quietly and sustainably—deepening its craft, respecting its pace, and staying true to its world.